High-Performance ERP Platform
Bildeler.no is a leading Norwegian automotive parts retailer with over 35 years of industry experience. To support their massive product catalog and omnichannel retail strategy, they needed a digital platform built for speed, precision, and scale. Eloop delivered a robust, modern headless architecture that seamlessly connects their extensive online inventory with physical retail, robot warehouse and automated parcel lockers.
- The challenge:
The Need for Speed and Precision
Selling automotive parts demands absolute precision. A single mismatch can lead to returns, delays, and loss of customer trust. The core challenge for Bildeler.no was managing a massive and highly complex inventory while enabling customers to instantly locate the exact components for their specific vehicle — without confusion, guesswork, or compatibility errors.
With thousands of SKUs, multiple vehicle generations, engine variants, and technical specifications, traditional filtering and manual part selection were not sufficient. Customers needed a frictionless, intelligent system that eliminated uncertainty.
Bildeler required a highly scalable, high-performance platform capable of:
Handling large volumes of structured and unstructured product data
Managing high traffic loads with fast page response times
Integrating seamlessly with multiple fulfillment methods
Maintaining a clean, intuitive, and conversion-focused user experience
Built for Scale and Automation
Because the ERP serves as the central application platform, the number-plate engine is not an isolated feature — it is fully integrated into the broader ecosystem. From purchasing and warehouse automation to AutoStore robotics, payment gateways, POS, and accounting systems, the entire operation is unified under Eloop’s platform architecture.
From supplier acquisition of car parts to automated fulfillment and final delivery to the customer, the platform ensures speed, precision, and scalability at every step.
In a market where accuracy is everything, Eloop transformed complexity into competitive advantage.
API-Driven Ecosystem for Workshop Chains
Eloop has developed a robust API on Bildeler’s platform that is now used by workshop chains such as NAF, Helios, and Verksted+, with more partners joining.
Through direct integration, workshops gain real-time access to vehicle-verified parts, live inventory, pricing, and automated ordering.
Orders flow directly into Bildeler’s ERP and onward to the automated warehouse, where AutoStore robots handle picking and fulfillment without manual intervention.
The result is faster processing, fewer errors, and a leaner operating model — allowing workshops to reduce on-site inventory and rely on efficient, robot-driven central fulfillment.
Heidi Palmer Pettersen
E-commerce Manager
- Result
Key Benefits
- Lightning-fast search and page load speeds via Next.js.
- Frictionless customer journey from part discovery to checkout.
- Highly scalable architecture capable of handling massive product databases.
- Unified omnichannel retail experience bridging digital and physical touchpoints.
Sustainability Impact
By deeply integrating smart fulfillment options—including automated parcel lockers (Pakkeboks) and centralized in-store pickups—the platform optimizes last-mile delivery efficiency, contributing to a more streamlined and sustainable logistics network.